It's in the code.
Neomedia's patented qode® technology provides consumer-oriented companies and enterprise organizations the ability to link their products and services direct to specific Web pages on the mobile internet.
Users of qode® can scan a smartcode with their mobile phone's camera, or enter a brand name, keyword, or barcode number, to link directly to a mobile Web site.
Any product package, ad campaign, retail display, publication, or any other medium can now be linked direct to the multimedia capability of the mobile Web, anytime and anywhere.
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